Intermediate
Google Analytics 4 + Looker Studio
Analyzing web/app data with GA4 and building automatically updated dashboards with Looker Studio.
Request This TrainingWho It's For
Suitable for both academic researchers and corporate teams.
Prerequisites
- Basic knowledge of digital analytics is recommended
Learning Outcomes
- Configuring GA4 events and conversions
- Interpreting user behavior reports
- Designing dashboards in Looker Studio
- Connecting GA4 data to Looker Studio
Program
1
GA4 Fundamentals
- Event-based data model
- Conversion tracking
2
Reporting
- Standard and custom reports
- User segments
3
Looker Studio Dashboard
- Connecting data sources
- Visualization and sharing
Tools Used
Google Analytics 4
Looker Studio
Frequently Asked Questions
Because UA has been discontinued, the entire course is taught using GA4.
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